# Revenue Model

<figure><img src="/files/C4rDmx5sq9LqZ9DgPWw1" alt=""><figcaption></figcaption></figure>

### Overview

PUML's ecosystem benefits from multiple revenue streams, both from a B2C and a B2B perspective. We aim to leverage revenue for a few things;

* Bolstering the PUML Treasury in order to continue providing rewards to ecosystem participants
* Building new products for the community in order to amplify their experience
* Invest earnings into Athlete's careers and giving them an opportunity to prosper

The section below will aim to outline the specific levers we pull to earn multiple streams of revenue from separate sources.

### B-2-B Revenue

**Corporate**

* Corporate clients pay a standard fee in order to get set up on the PUML platform
* Eventually we'll require corporate clients to instead stake their PUMLx to get access to the PUML platform
* We've dubbed this "Staking-as-a-service"

**Brands**&#x20;

* Brands pay a standard fee in order to get set up on the PUML platform
* Eventually we'll require brands to instead stake their PUMLx to get access to the PUML platform
* We've dubbed this "Staking-as-a-service"

**Game Developers/Metaverse**

* Game/Metaverse Developers will have the ability to buy PUMLx and use it to access our PUML API.
* A Developer will have full access to building with PUML once they've staked their PUMLx and locked it out of supply.
* We've dubbed this process as "Staking as a Service" (the Web3 version of SAAS).

### B-2-C Revenue

**PUML In-App Sales**&#x20;

* Users can purchase PUML coin via the PUML app in order to amplify their experience.
* Through syncing health data and earning PUML from their steps, a user can continue accessing classes, challenges, repairing/recharging their wearables, etc.
* Should a user not have enough PUML or want to supercharge their profile, they can purchase PUML using fiat currency.

**PUMLx**

* Our flagship NFTs (WearX wearables and Athlete NFTs) will be available for purchase via multiple currencies.
* Currencies will include PUMLx, ETH and potentially MATIC (when we release NFTs on Polygon).

**PUMLx/ETH/Matic Fees**&#x20;

* PUML will have its own marketplace that hosts sales of Athlete NFTs and WearX wearables.
* PUML will take a small revenue clip on primary sales and a perpetual revenue clip on secondary sales.

### Corporate Clients include LVMH, Deloitte, Shine Lawyers, Western Union and more

![](/files/T595JkQVgxQOobW8sOaQ)


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